Cold Email Case Study For Local Janitorial Service

Generate interest and qualified leads for janitorial services by targeting facility managers, building managers, and related roles via cold email campaigns.

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📊 Campaign Overview

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✅ Key Results:

• Total Emails Sent: 5,897
• Total Replies: 25
• Overall Reply Rate: ~0.42%
• Top Performing Campaign: Warehousing | ServC with 15 replies and a 2% response rate.
• Best Open Rate: GYM | ServCLE at 67%, although no replies were received.

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📥 Responses Breakdown

Out of 25 replies:

• Positive Responses (Interested or Booked Call): ~5 (Based on reply rate and typical conversion patterns)
• Neutral/Negative Responses: ~20 (Requests to unsubscribe, not interested, or general inquiries)

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💡 Insights & Takeaways:

• Warehousing & Facility Manager roles show the highest interest in janitorial services.
• Personalization and a clear value proposition likely contributed to better open and reply rates.
• Low-volume campaigns like GYM | ServCLE had high open rates but no conversion—suggesting a need for better targeting or message-fit.
• Cold email remains a cost-effective way to generate janitorial leads when executed with volume and testing.

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🏁 Outcome:

This outreach campaign helped identify high-interest segments and successfully initiated conversations with decision-makers. The positive replies have led to booked calls and early-stage sales discussions, laying the groundwork for monthly recurring janitorial service contracts.

🧼 Cold Email Case Study: Janitorial Services for Warehousing Facilities

🎯 Goal:
Generate qualified leads for janitorial services by reaching out to warehouse decision-makers with a cold email campaign.

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📊 Campaign Snapshot

• Campaign Name: Warehousing | ServC
• Target: Facility decision-makers in the warehousing sector
• Leads Contacted: 552
• Emails Sent: 3,259
• Open Rate: 72.28% (399 total opens)
• Reply Rate: 1.45% (15 total replies)
• Bounce Rate: 1.84%
• Click Rate: 0%
• Positive Replies: 8 out of 15 (53%)
• Campaign Duration: ~4 weeks

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🔍 Highlights

• High Open Rate: Over 72% of leads opened the email, indicating strong subject lines and message relevance.
• 15 Total Replies: With a reply rate of 1.45%, the campaign successfully initiated conversations with key contacts.
• 8 Qualified Leads: More than half of the responses were positive, expressing interest in janitorial service solutions.
• Zero Ad Spend: Entirely organic outreach—no paid ads involved.
• Still Active: Campaign continues to generate visibility and potential replies.

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💡 Key Takeaways

• Targeted List + Solid Offer = Engagement: Warehousing decision-makers responded well to a clear, no-fluff pitch focused on solving facility cleanliness challenges.
• Email Warm-Up & Deliverability Matter: Low bounce rate (1.84%) ensured inbox placement, fueling high open rates.
• Response Quality Over Quantity: While total replies were moderate, the quality of positive responses made the campaign worthwhile.

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🚀 Final Result

This cold email campaign helped book calls with 8 warehouse contacts actively exploring janitorial solutions. It reinforced that a focused cold outreach strategy can deliver high-quality leads in traditional industries—without needing ads or inbound content.