🧼 Janitorial Cold Email Campaign Summary (Keepers)
🔍 Overall Stats:
- Total Emails Sent: 4,611
- Total Replies: 33
- Average Open Rate: ~35%
- Average Reply Rate: ~0.7%
- Top Performer: Property Manager | keepers with 11 replies (4% reply rate)
💡 Notes:
- Campaigns with higher personalization and cleaner targeting (like Property Manager | keepers) saw significantly better engagement.
- Lower open and reply rates on others suggest potential issues with targeting, messaging, or deliverability.
- Multiple paused campaigns may indicate testing phases or delivery timing adjustments.
🎯 Campaign Goal:
Generate qualified janitorial leads by reaching out to commercial property decision-makers using a cold email sequence.
📊 Campaign Performance Summary
- Leads Contacted: 2,185
- Open Rate: 50.71% (1,108 opens)
- Reply Rate: 0.69% (15 replies)
- Bounce Rate: 1.06% (27 bounces)
- Click Rate: 0%
- Opportunities Created: 0 (initial stage)
🔍 Key Insights
- Strong Open Rate (51%): Confirms the subject line and targeting were relevant to the audience.
- 15 Replies from 2,185 Contacts: Shows steady traction, with room to improve response quality via tighter messaging.
- Deliverability Solid: Very low bounce rate (1.06%) indicates domains were properly warmed up and authenticated.
- Engagement Pattern: Clear weekly sending waves maintained consistency without overwhelming inboxes.
💡 Takeaways
- This campaign showed the highest engagement among all campaigns run during this period.
- Despite no direct conversions yet, 15 replies signal pipeline potential and market interest—ideal for follow-up sequences or appointment setters.
- To increase booked meetings, consider:
- Adding clearer CTA in the first message
- Including a link for calendar booking
- A/B testing message tone or offer framing
✅ Result
While it hasn’t converted yet, this campaign outperformed others in open and reply volume, proving the audience and timing are effective. With follow-ups or retargeting, it holds strong potential to drive qualified janitorial leads at scale.
I’m Md Tangeer Mehedi, and I’ve been actively engaged in cold emailing for the past three years. My primary focus is appointment setting with B2B clients and helping businesses set up their cold email systems. In this blog, I will share real-life problems I’ve encountered in my work and provide solutions to these challenges. I hope you enjoy reading my blog and find it helpful.