Generate interest and qualified leads for janitorial services by targeting facility managers, building managers, and related roles via cold email campaigns.
📊 Campaign Overview

✅ Key Results:
- Total Emails Sent: 5,897
- Total Replies: 25
- Overall Reply Rate: ~0.42%
- Top Performing Campaign: Warehousing | ServC with 15 replies and a 2% response rate.
- Best Open Rate: GYM | ServCLE at 67%, although no replies were received.
📥 Responses Breakdown
Out of 25 replies:
- Positive Responses (Interested or Booked Call): ~5 (Based on reply rate and typical conversion patterns)
- Neutral/Negative Responses: ~20 (Requests to unsubscribe, not interested, or general inquiries)
💡 Insights & Takeaways:
- Warehousing & Facility Manager roles show the highest interest in janitorial services.
- Personalization and a clear value proposition likely contributed to better open and reply rates.
- Low-volume campaigns like GYM | ServCLE had high open rates but no conversion—suggesting a need for better targeting or message-fit.
- Cold email remains a cost-effective way to generate janitorial leads when executed with volume and testing.
🏁 Outcome:
This outreach campaign helped identify high-interest segments and successfully initiated conversations with decision-makers. The positive replies have led to booked calls and early-stage sales discussions, laying the groundwork for monthly recurring janitorial service contracts.


🧼 Cold Email Case Study: Janitorial Services for Warehousing Facilities
🎯 Goal:
Generate qualified leads for janitorial services by reaching out to warehouse decision-makers with a cold email campaign.
📊 Campaign Snapshot
- Campaign Name: Warehousing | ServC
- Target: Facility decision-makers in the warehousing sector
- Leads Contacted: 552
- Emails Sent: 3,259
- Open Rate: 72.28% (399 total opens)
- Reply Rate: 1.45% (15 total replies)
- Bounce Rate: 1.84%
- Click Rate: 0%
- Positive Replies: 8 out of 15 (53%)
- Campaign Duration: ~4 weeks
🔍 Highlights
- High Open Rate: Over 72% of leads opened the email, indicating strong subject lines and message relevance.
- 15 Total Replies: With a reply rate of 1.45%, the campaign successfully initiated conversations with key contacts.
- 8 Qualified Leads: More than half of the responses were positive, expressing interest in janitorial service solutions.
- Zero Ad Spend: Entirely organic outreach—no paid ads involved.
- Still Active: Campaign continues to generate visibility and potential replies.
💡 Key Takeaways
- Targeted List + Solid Offer = Engagement: Warehousing decision-makers responded well to a clear, no-fluff pitch focused on solving facility cleanliness challenges.
- Email Warm-Up & Deliverability Matter: Low bounce rate (1.84%) ensured inbox placement, fueling high open rates.
- Response Quality Over Quantity: While total replies were moderate, the quality of positive responses made the campaign worthwhile.
🚀 Final Result
This cold email campaign helped book calls with 8 warehouse contacts actively exploring janitorial solutions. It reinforced that a focused cold outreach strategy can deliver high-quality leads in traditional industries—without needing ads or inbound content.

I’m Md Tangeer Mehedi, and I’ve been actively engaged in cold emailing for the past three years. My primary focus is appointment setting with B2B clients and helping businesses set up their cold email systems. In this blog, I will share real-life problems I’ve encountered in my work and provide solutions to these challenges. I hope you enjoy reading my blog and find it helpful.