🎯 Campaign Objective:
Generate high-ticket graphic design leads by offering a 60-day free design service trial, targeting authors and creatives in need of book design.
📊 Campaign Snapshot
- Leads Contacted: 347
- Open Rate: 29.68% (103 opens)
- Reply Rate: 1.15% (4 replies)
- Bounce Rate: 13.35%
- Positive Replies: 25% of total replies (1 qualified lead)
- Opportunity Value: $4,500
- Conversion Time: Lead responded after 30 days of initial outreach
💬 The Lead
One reply stood out:
📩 “Do you have a base fee for children’s books 30–35 pages, 1 paragraph per page?”
This author was actively seeking help with a full book design project estimated at $4,500 in value, including layout and visual storytelling for a 30–35 page children’s book.
🔍 Key Insights
- Delayed Conversion (Day 30): Proves the importance of long-term follow-up and nurturing in creative industries.
- High-Value Outcome from Low Volume: One quality lead = 10x+ ROI potential, even from small campaigns.
- Offer Resonance: The “60-day free offer” created curiosity and trust, opening the door for premium project discussions.
🚀 Outcome
This campaign converted just one lead—but one worth $4,500, proving that quality trumps quantity when targeting high-ticket creative projects. It also validated HTCA’s free offer strategy as a powerful entry point into lucrative conversations.
Hi, I’m Md Tangeer Mehedi — a Cold Email Outreach Specialist. I help B2B brands attract new leads and clients with proven outreach strategies. My focus is on appointment setting and building cold email systems that deliver consistent results.