🎯 Campaign Objective:
Generate high-ticket graphic design leads by offering a 60-day free design service trial, targeting authors and creatives in need of book design.
📊 Campaign Snapshot
- Leads Contacted: 347
- Open Rate: 29.68% (103 opens)
- Reply Rate: 1.15% (4 replies)
- Bounce Rate: 13.35%
- Positive Replies: 25% of total replies (1 qualified lead)
- Opportunity Value: $4,500
- Conversion Time: Lead responded after 30 days of initial outreach
💬 The Lead
One reply stood out:
📩 “Do you have a base fee for children’s books 30–35 pages, 1 paragraph per page?”
This author was actively seeking help with a full book design project estimated at $4,500 in value, including layout and visual storytelling for a 30–35 page children’s book.
🔍 Key Insights
- Delayed Conversion (Day 30): Proves the importance of long-term follow-up and nurturing in creative industries.
- High-Value Outcome from Low Volume: One quality lead = 10x+ ROI potential, even from small campaigns.
- Offer Resonance: The “60-day free offer” created curiosity and trust, opening the door for premium project discussions.
🚀 Outcome
This campaign converted just one lead—but one worth $4,500, proving that quality trumps quantity when targeting high-ticket creative projects. It also validated HTCA’s free offer strategy as a powerful entry point into lucrative conversations.
I’m Md Tangeer Mehedi, and I’ve been actively engaged in cold emailing for the past three years. My primary focus is appointment setting with B2B clients and helping businesses set up their cold email systems. In this blog, I will share real-life problems I’ve encountered in my work and provide solutions to these challenges. I hope you enjoy reading my blog and find it helpful.