htca

Commercial Cleaning Lead Generation

No Ads! No SEO! No Calling! We do commercial cleaning lead generation via cold email to bring in more commercial cleaning clients every day.

What Will We Do For You?

Finding Business

We will find business leads based on your area. This will be manually researched databases.

Setting up Tech

We will set up domains, Google Workspace emails, and a cold email system for you.

Writing offer

We will write a custom offer based on your target business. This is the most important part of the cold email system.

Generating Leads

We will run and monitor your email campaign based on results. If we receive a response, we will ask for their phone number to contact or schedule an appointment with you.

Case Study

We ran a cold email campaign for one of our commercial cleaning services clients based in Los Angeles. We found 225 property manager contacts in Los Angeles and launched an email campaign. Within the first three days, we could book two meetings with property managers, and the campaign is ongoing.

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Our Pricing Plans For Commercial Cleaning Lead Generation​

Our team will set up and manage a cold email system to drive 5-10 leads per month based on your requirements.

Solving Lead Generation Challenges for a Commercial Cleaning Business: A Success Story

Hi, I’m Md Tangeer Mehedi, and I recently had the pleasure of working with a commercial cleaning business owner facing significant challenges in generating leads and maintaining consistent brand visibility. This collaboration not only provided valuable insights but also resulted in a successful turnaround for their marketing strategy.

The Challenge

The business owner had been running a commercial cleaning service for several years, relying on traditional methods like cold calling and door knocking to have new clients. While these methods were effective to some extent, they weren’t scalable, and the follow-up process was inefficient. Larger prospects were followed up with every 3-4 months, and smaller ones every 6-12 months. This infrequent contact meant that potential clients often forgot about the cleaning company when they were ready to switch vendors.

The business owner had built a substantial list of email contacts over time but was unsure how to use this resource effectively. The goal was to develop a plan to keep their company name and brand to the prospects more frequently, without overwhelming them or coming across as too salesy.

The Solution

1. Re-engagement Campaigns: To kickstart the process, we designed a series of re-engagement emails to reintroduce the business to their existing contacts. This campaign included:

  • Welcome Back Emails: Reminding contacts of who they are and the services they offer.
  • Value Proposition: Highlighting unique selling points and recent success stories.
  • Call to Action: Encouraging recipients to confirm their interest by replying or clicking a link.

2. Creating Valuable Content: Understanding that the recipients were primarily managers and decision-makers who do not handle cleaning themselves, we focused on providing content that was relevant and valuable to them:

  • Case Studies and Testimonials: Sharing success stories from existing clients.
  • Service Updates: Informing them about new services, eco-friendly cleaning products, and technological advancements in cleaning.
  • Exclusive Offers: Providing special discounts and promotions for email subscribers.

3. Consistent Communication Schedule: We established a monthly email schedule to ensure the company remained top-of-mind without being intrusive. Each email had a clear purpose, such as:

  • Monthly Newsletters: Featuring industry news, company updates, and client testimonials.
  • Promotional Emails: Highlighting limited-time offers or seasonal services.
  • Follow-Up Emails: Personalized messages to check in with prospects and encourage engagement.

4. Personalized Approach: Personalization was key to our strategy. We addressed recipients by their names and designed content based on their business needs and previous interactions. This approach made the emails more engaging and relevant, showing prospects that the cleaning company understood their unique challenges and needs.

5. Multi-Channel Marketing: While email marketing was the focus, we complemented it with other methods:

  • Direct Mail: Sending personalized thank-you notes and postcards to high-value prospects.
  • Phone Calls: Following up on emails with phone calls to the interested prospects for further engagement. 
  • Social Media: Sharing email content on social media platforms to reach a wider audience.

6. Measuring and Adjusting: We closely monitored the performance of our email campaigns through metrics such as open rates, click-through rates, and conversions. These insights allowed us to continuously refine our strategy and improve our content.

The Results

The implementation of this comprehensive email marketing strategy led to significant improvements for the commercial cleaning business:

  • Increased Engagement: Regular, relevant emails kept the company present to the prospects, resulting in higher engagement rates.
  • More Leads: The personalized and value-driven approach led to a steady increase in inquiries and leads.
  • Stronger Brand Presence: Consistent communication helped establish the company’s brand as a trusted provider in the industry.
  • Client Retention: Keeping in touch with existing clients through email helped maintain strong relationships and encouraged repeat business.

Working with the business owner to develop and execute this email marketing strategy was incredibly rewarding. It showcased the power of targeted, personalized communication in generating leads and maintaining brand visibility. If you’re a commercial cleaning business owner looking to boost up your marketing efforts, consider integrating these email marketing strategies to achieve similar success.

Best regards,
Md Tangeer Mehedi
CEO @ HTCA.pro

FAQ

Cold emailing for a cleaning business involves reaching out to potential clients who haven’t expressed interest in your services yet. Here’s a step-by-step guide to doing it effectively:

  1. Research Your Target Audience:

    • Identify potential clients, such as property managers, office managers, and business owners in your area.
    • Gather their contact information.
  2. Craft a Compelling Subject Line:

    • Keep it short and to the point.
    • Make it engaging enough to open, e.g., “Transform Your Workspace: Top Cleaning Services for You”.
  3. Personalize the Email:

    • Use the recipient’s name and mention specific details about their business.
    • Show that you’ve done your homework and understand their needs.
  4. Start with a Strong Introduction:

    • Introduce yourself and your company briefly.
    • Mention how you found their contact information and why you’re reaching out.
  5. Highlight the Benefits:

    • Focus on how your services can solve their problems or improve their operations.
    • Use specific examples or case studies if possible.
  6. Include a Clear Call to Action (CTA):

    • Invite them to schedule a meeting, request a quote, or take another specific action.
    • Make it easy for them to respond by providing contact details and a link to your calendar if possible.
  7. Keep It Short and Professional:

    • Be concise and to the point.
    • Avoid lengthy paragraphs and jargon.
  8. Follow Up:

    • Send a follow-up email if you don’t receive a response within a week.
    • Be polite and remind them of your initial email.

Subject: Enhance Your Office Cleanliness with Professional Cleaning Services


Dear [Recipient’s Name],

My name is [Your Name], and I am the owner of [Your Company], a professional commercial cleaning service based in [Your City]. I came across your contact information and wanted to reach out because I believe our services could significantly benefit your business.

At [Your Company], we specialize in providing thorough and reliable cleaning services tailored to meet the specific needs of businesses like yours. We understand that a clean work environment is crucial for productivity and employee well-being, and we take pride in maintaining high standards of cleanliness.

Our clients have seen remarkable improvements in their workspaces, leading to increased employee satisfaction and a more professional atmosphere for their clients. We offer flexible scheduling, eco-friendly cleaning solutions, and competitive pricing to ensure your complete satisfaction.

I would love the opportunity to discuss how we can assist you in maintaining a spotless and healthy office environment. Are you available for a quick call or meeting next week? You can reach me directly at [Your Phone Number] or simply reply to this email to set up a convenient time.

Thank you for considering [Your Company]. I look forward to the possibility of working with you.

Best regards,

[Your Full Name]
[Your Position]
[Your Company]

When introducing a cleaning company in an email, focus on establishing credibility and conveying the value your services can offer. Here’s a structure you can follow:

  1. Subject Line: Capture attention with a relevant and engaging subject.
  2. Greeting: Address the recipient by name if possible.
  3. Introduction: Introduce yourself and your company briefly.
  4. Value Proposition: Explain how your cleaning services can benefit their business.
  5. Call to Action: Invite them to take the next step, such as scheduling a meeting or requesting more information.
  6. Contact Information: Provide your contact details for easy communication.

Subject: Explore the Benefits of Professional Cleaning Services for Your Business


Dear [Recipient’s Name],

I hope this email finds you well. My name is [Your Name], and I am the founder of [Your Company], a top-tier commercial cleaning service operating in [Your City].

We specialize in delivering customized cleaning solutions that ensure your workspace remains spotless and conducive to productivity. Our team is dedicated to maintaining the highest standards of cleanliness, using eco-friendly products and state-of-the-art equipment.

I would love to discuss how our services can increase the cleanliness and appeal of your office. Would you be available for a brief call or meeting this week?

Thank you for your time and consideration.

Best regards,

[Your Full Name]
[Your Position]
[Your Company]

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